Middle of Nowhere is built on an obsession with the natural world - reflected in the colors, textures and environments embraced within it. In a society increasingly overrun with digital noise, fleeting trends and ceaseless consumption, it chooses to embrace a counter cultural ethos, breathing new life into a more natural & timeless way of being.
Middle of Nowhere is a creative project by Zack Templeton and Kylie Leh, exploring the intersection of nature, simplicity & human craft. The duo challenges themselves by owning every part of the Middle of Nowhere universe, bringing their creative philosophy to life in each aspect of the brand. From product curation to art direction to spatial design, Middle of Nowhere is comprised of the values and intentional choices made by its creators.
Here, everything is essential. Everything is quality. Everything is timeless.
This, is the Middle of Nowhere.